Reel Trends: Independent Film Rental Analysis

In Spring 2025, I collaborated on a project exploring the key factors that drive independent film rentals. Using Microsoft Access to manage large datasets and Tableau to visualize trends, our team identified how variables such as genre, release timing, and audience demographics influence rental performance. The project combined technical data analysis with storytelling to provide actionable insights for ReelIndie, demonstrating how consumer behavior research can guide strategic decisions in the entertainment industry.