Netflix Live Sports Strategy

In Spring 2025, I collaborated on a consumer behavior project focused on Netflix’s entry into live sports streaming. My team developed a strategic marketing plan that applied theories of social identity, lifestyle segmentation, and persuasive communication to position Netflix competitively against platforms like Amazon Prime and YouTube TV. We proposed campaigns leveraging social media storytelling, influencer integration, and interactive fan experiences to boost engagement and brand resonance among Gen Z and Millennial viewers