Electric Vehicle Market Analysis

In Spring 2025, I collaborated with a team to research consumer perceptions of electric vehicles (EVs) and the barriers preventing widespread adoption. Using Qualtrics surveys and R script for statistical analysis, we collected responses from 60+ licensed college students and ran ANOVA, t-tests, and regression models to uncover how factors like income, location, government incentives, and charging access influence purchase decisions. The project combined primary research with secondary data from U.S. vehicle sales, and our findings highlighted the importance of clear incentives, reducing range anxiety, and tailoring campaigns to high-potential segments. This experience strengthened my skills in survey design, data analysis, and turning insights into actionable marketing recommendations